Most rappers do not accurately represent the communities in which they were born through their music. In some ways ties to an "urban" environment works to legitimize lyrical content, giving the rapper "credibility" within the listener's mind. Many of these characteristics are studio constructions designed by marketing teams in private, yet validated in the public sphere by profit earnings. Attempting to establish a relationship between a persona and a community is problematic in the way either facilitates an archetypal fantasy of Black Americans. I think hip-hop films work in the way "bling" and "fashion" have proven to attract and cultivate a fan base during a specific time period. This link is exploited to sustain a belief in a lucrative image. I think it is interesting to note that individuals can access both publicly but only imagine either as true in private.